BTA & LOG Partner Together for Sales Management Leadership Training

Kansas City, MO — On June 12-14, the Business Technology Association (BTA) will host the BTA Sales Management Workshop at BTA member Centric Business Systems in Owings Mills, Maryland. This workshop is a career development “must have” for sales management at all levels, and provides the knowledge, skills, process and tools to immediately increase effectiveness and achieve higher levels of success.

Taught by well-known industry trainer and facilitator Kim Ward of Learning Outsource Group (LOG), the workshop focuses entirely on the “how-to” skills that will help attendees reach their full potential as great sales leaders and coaches, as well as best practices to build and sustain elite, high-performance sales teams. The program includes a complete tactical plan and covers the following key modules:

• Awareness and the Changing Sales Management Role
• Maximizing Return on Effort
• Recruiting, Interviewing and Selection
• Performance Coaching, Sales Metrics, Forecasting and Funnel Strategy
• Communication and Sales Employee Retention
• Leadership
• Program Action Mapping and Team Development Plan

The program also includes a customized sales manager toolkit with more than 35 specific tools to increase consistent execution of workshop strategies and overall sales manager effectiveness.

As an additional bonus to attendees, LOG will provide all attendees with video reinforcement modules to support program implementation success, as well as a free coaching hotline to LOG consultants for 12 months.

In addition, all participants will receive a comprehensive Sales Leader Playbook, Sales and Sales Manager Effectiveness Assessment Guide, SelectQuest Interview Guide, FYI Book and more.

“I’ve been to numerous training courses on the subject of sales management over the years and this course was by far the best workshop I’ve attended,” said Ryan Skinner of Star Graphics — a Function 4 company, Beaumont, Texas. “The reason why I would recommend this workshop to any business professional (not limited to sales managers) would be the resources you have at your fingertips once the course is completed. After completion, you have numerous documents and developmental blueprints that can be utilized immediately. Kim does a great job explaining real-world applications for the content and knows how to keep everyone engaged. I would recommend this workshop to any business professional wanting to be better educated on how to get the most out of their team members.”

BTA member tuition for the BTA Sales Management Workshop is $1,895 and an additional attendee from the same dealership is $1,645. BTA members may apply their $150 educational discount received with their membership toward this workshop (discounts do not apply to additional attendee registrations). Non-member tuition is $2,325 and includes a one-year BTA dealer membership.

Ward is the Director of Training and Education for Learning Outsource Group and shares the same responsibilities for Print Management Solutions Group. He has been involved in the training and consulting industry in a variety of capacities since 1990 and, most recently, authored the company’s newest advanced consultative selling program, Cooperation Selling. Ward is a nationally recognized speaker, facilitator, consultant and coach to the office technology industry, and has personally worked with more than 20,000 industry professionals. During the past 20 years, he has worked extensively with a large number of industry OEMs as well as hundreds of office technology dealers.

Founded in 1926, the Business Technology Association serves office technology dealerships, resellers, manufacturers, distributors and service companies. Its core members — office technology dealerships — consult, sell and service hardware, software and supplies with the goal of helping businesses maximize their investment in devices and technology. Through the association’s various educational programs, information, research, legal services, publications and guidance, BTA member dealerships are positioned to be the premier source of the office technology used by businesses throughout the United States every day. For more information on BTA, visit its Web site at www.bta.org or call (800) 505-2821. The fax number is (816) 941-4838. You may also write to: BTA, 12411 Wornall Road, Kansas City, MO 64145.